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Acrylic Rainbow Unit Blocks Set of 16

Innovating Block Play: Explore More, Build More, Play More

Keeping Caroline Pratt's main goals of totally open-ended, child-directed play at its heart, we at Guidecraft took on the challenge of innovating on her beautiful 100-year-old unit block system. 

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Recent Posts

7 Ways to Create Invitations to Play through a Child’s Environment

7 Ways to Create Invitations to Play through a Child’s Environment

“Want to play?” These are magical words to children. An invitation to play is welcoming, inclusive, and suggests that fun is about to happen. Children learn through play,...

Grippies® are the ultimate STEM toys for toddlers

Grippies® are the ultimate STEM toys for toddlers

Unique in concept and design, Grippies sets are the best way to safely introduce toddlers to STEM principles through play. See first-hand how you can jumpstart toddler...

What Do the Grown-Ups Do During Child-Driven Play?

What Do the Grown-Ups Do During Child-Driven Play?

When we start to embrace child-driven, play-based learning, we have to ask: what are the adults supposed to do? If we are offering children open-ended materials and letting...

Image of a build using Guidecraft Little Bricks outdoors on pavement

Space for Possibility: Using Open-Ended Materials in Child-Centered Play

Young children are always at play. Their minds and bodies are wired to explore their world, no matter the location or context. In and around...

Image of a set of vintage Wedgies, the original Guidecraft toy.

A Tribute to Guidecraft Founder Fred Fein

It is with a heavy heart that we share the news of the passing of Guidecraft’s beloved founder, Fred Fein. In 1966, he took his...

Mud Play = The Perfect Screen Break – Lauren’s Learning Lab Featuring Rusty Keeler

Mud Play = The Perfect Screen Break – Lauren’s Learning Lab Featuring Rusty Keeler

In this episode of Lauren’s Learning Lab, mom, architect and teacher, Lauren Magee is joined by author, educator and natural playscape designer, Rusty Keeler. Together, they work to design...

Risky Play Leaps

Risky Play Leaps

Why do we stop our kids from engaging in risky play? We don’t want them killed! We want to keep them safe and intact. That’s...

Guidecraft Partners with Martha Stewart and Marquee Brands to Debut The Martha Stewart Living and Learning Kids’ Collection

Guidecraft Partners with Martha Stewart and Marquee Brands to Debut The Martha Stewart Living and Learning Kids’ Collection

Guidecraft®, celebrating 50 years of developing innovative educational and home learning environments, is teaming up with Martha Stewart and Marquee Brands to launch the Martha Stewart™...

Daily Routines While Distance Learning – Lauren’s Learning Lab

Daily Routines While Distance Learning – Lauren’s Learning Lab

In this episode of Lauren’s Learning Lab, Lauren Magee shares how she creates daily routines and a schedule that her children can look forward to to avoid...