A child's experience is at the heart
Guidecraft products are inspired by nature, art, and constructivism. That guidance makes it possible to create unique products that enrich the lives of children and articulate and deﬁne creative, joyful, and meaningful experiences.
Our core values
Details like rounded edges, anti-tip feet, pinch-free hinges and secure wall brackets mean that we can guarantee your child’s safety.
By prioritizing quality and longevity, we ensure that our products will last generations and not end up in a landfill.
We strive to be trend setters in our industry, incorporating unique designs and materials into our products.
Rooted in Theory
Our designers collaborate with world-renowned educators, authors, parents and industry experts to create thoughtful products that encourage children to think creatively, problem-solve, and develop their own voices.
Lauren Magee is the design principal at LK Magee Architecture + Design. Her years of professional experience as an executive level architect, her role as an associate professor of architecture at Drexe..Read More
Sandra Duncan EdD
With almost 50 years of experience in the early care and education field, Dr. Sandra Duncan has extensive experiences in publishing curricula and teacher resources, playing with young...Read More
Allie Bishop Pasquier
Allie Bishop Pasquier is an Early Childhood Educator and the founder of Play Lab. Her work focuses on helping caregivers create, offer, and maintain playful, child-centered experiences with...Read More
Tested, trusted and 100% safe
We pride ourselves on manufacturing products that put children’s safety above all else. To fulfill that mission, we design and test our products to meet or exceed international safety standards.
In 1966, Guidecraft’s founder Fred Fein started making wooden toys for children out of his workshop in New York, turning his woodworking hobby into a business.
We are a global company with an ever-growing portfolio of learning furniture and educational portfolio of learning furniture and educational