A trusted part of childhood for over 55 years.

A child's experience is at the heart

Guidecraft products are inspired by nature, art, and constructivism. That guidance makes it possible to create unique products that enrich the lives of children and articulate and define creative, joyful, and meaningful experiences.

Our core values

Globe sketch


Details like rounded edges, anti-tip feet, pinch-free hinges and secure wall brackets mean that we can guarantee your child’s safety.


By prioritizing quality and longevity, we ensure that our products will last generations and not end up in a landfill.


We strive to be trend setters in our industry, incorporating unique designs and materials into our products.

Tested, trusted and 100% safe

We pride ourselves on manufacturing products that put children’s safety above all else. To fulfill that mission, we design and test our products to meet or exceed international safety standards.



In 1966, Guidecraft’s founder Fred Fein started making wooden toys for children out of his workshop in New York, turning his woodworking hobby into a business.



We are a global company with an ever-growing portfolio of learning furniture and educational toys for the classroom and home.

Partners in the industry