A trusted part of childhood for over 55 years.

A child's experience is at
the heart

Guidecraft products are inspired by nature, art, and constructivism. That guidance makes it possible to create unique products that enrich the lives of children and articulate and deﬁne creative, joyful, and meaningful experiences.

Our core values

Safety

Details like rounded edges, anti-tip feet, pinch-free hinges and secure wall brackets mean that we can guarantee your child’s safety.

Quality

By prioritizing quality and longevity, we ensure that our products will last generations and not end up in a landfill.

Innovation

We strive to be trend setters in our industry, incorporating unique designs and materials into our products.

Rooted in Theory

Our designers collaborate with world-renowned educators, authors, parents and industry experts to create thoughtful products that encourage children to think creatively, problem-solve, and develop their own voices.

Lauren Magee

Lauren Magee is the design principal at LK Magee Architecture + Design. Her years of professional experience as an executive level architect, her role as an associate professor of architecture at Drexe..

Sandra Duncan EdD

With almost 50 years of experience in the early care and education field, Dr. Sandra Duncan has extensive experiences in publishing curricula and teacher resources, playing with young...

Allie Bishop Pasquier

Allie Bishop Pasquier is an Early Childhood Educator and the founder of Play Lab. Her work focuses on helping caregivers create, offer, and maintain playful, child-centered experiences with...

Tested, trusted and 100% safe

We pride ourselves on manufacturing products that put children’s safety above all else. To fulfill that mission, we design and test our products to meet or exceed international safety standards.

White EN 71 text inside a circle on a black background, representing certified toy safety standards.

1966

Wooden figurines of people in various uniforms and outfits stand in a row on a textured wooden surface, showcasing unique craftsmanship and character.

Then

In 1966, Guidecraft’s founder Fred Fein started making wooden toys for children out of his workshop in New York, turning his woodworking hobby into a business.

2025

Glass jars with wooden lids hold orchids and flowers, while a hand arranges vibrant blooms on a rustic wooden table.

Now

We are a global company with an ever-growing portfolio of learning furniture and educational toys for the classroom and home.

A child's experience is at the heart