IO Blocks® Chosen for Toy of The Year (TOTY) Finalist in Preschool Category!
Yesterday, the Toy Industry Association (TIA) announced the Finalists for the prestigious 2016 Toy of the Year Awards (TOTY) – also known as the “Oscars” of the toy industry and we are proud to announce that IO Blocks® is in! This year’s record-breaking 711 entries came from over 200 toy companies from around the world. IO Blocks®, has been chosen as a Finalist along with 6 other new toys in the competitive Preschool Category of the TOTYs.
Many of you already know our new 2015 open-ended construction toy which successfully marries the digital world with the physical world. Not only does it have digital world roots with its pixelated design and puzzle-like qualities, but it also comes with an interactive build guide when you download the free App. You may not know, however, to look for 2016 extensions which will include Minis and Vehicles (that come with a mini IO Blocks® hero as well as multiple vehicle parts). All IO Blocks® system pieces will integrate smoothly with each other and connect with the secure friction fit system that IO Blocks® is known for.
Aside from its current TOTY Finalist standing, IO Blocks® has received accolades from several other independent reviewer and award teams such as The Tillywig Brain Child Award, The National Parenting Center’s Seal of Approval, and the Parents’ Choice Silver Award! See all the independent IO Blocks reviews in previous News on the Guidecraft website.
Between now and January 15, 2016, toy lovers of all ages can visit www.ToyAwards.org to vote for favorite toys (including IO Blocks®!), games and properties across 12 categories and enter to win exclusive prize packages. Winners will be announced at the TOTY gala on February 12th (the day before Toy Fair begins) at the American Museum of Natural History.
