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Our Mission

To create objects of lasting importance that enrich the lives of children and articulate and define creative, joyful, and meaningful experiences.


Classroom and playroom design choices, as well as the furniture chosen and toys offered, are all instrumental parts of early childhood education. Through each of these avenues, Guidecraft strives to create learning environments that are wholly inspiring and enriching to a child.

With an emphasis on the use of natural materials and loose parts theory, we create open-ended toys that unleash a child’s imagination through free, unstructured play. Our home furniture focuses on engaging children in artistic, literary, and dramatic play activities while our preschool furniture collections straddle the needs of both teachers and parents to provide authentic, nature-inspired, and sensory choices in some uniquely beautiful ways.

Our Brands

Our consolidated family of brands create cutting edge, exemplary products specifically designed for international early childhood education environments.

Guidecraft is a leading brand in children's toy s for the early childhood education and consumer markets with a focus on systems-based STEM toys. Additionally, Guidecraft has furniture, gross motor, social emotional products and brands that combined, create the basis for a unique and robust set of offerings in the US and international early childhood education and consumer markets.

Since 1966, products in the University Furniture Collection have been designed, manufactured and used in schools throughout North America. Now, the system is available globally and in two finishes: North American solid maple and birch plywood. Unparalleled in quality, UFC's products and accessories help teachers design and implement comprehensive, engaging classrooms for preschools and daycares.

Tilo, an award-winning line of trikes created for the preschool and consumer markets, is built to support and encourage adventure. Known for their safety, beautiful design and durability, Tilo trikes, scooters, balance bikes and motion stools now provide teachers and educators throughout the world looking to stimulate young children's gross motor skills.

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Partners with educators and kid-experts

Plant a tree with every transaction