Guidecraft Educational Toys + Early Childhood Environments

Guidecraft designs holistic learning environments including furniture, toys and resources for infant, toddler and preschool settings. The University Furniture Collection is part of the international Guidecraft family of brands and supplies top quality early learning furniture to partners all over the world.

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1966

Wooden figurines of people in various uniforms and outfits stand in a row on a textured wooden surface, showcasing unique craftsmanship and character.

Then

In 1966, Guidecraft’s founder Fred Fein started making wooden toys for children out of his workshop in New York, turning his woodworking hobby into a business.

2025

Glass jars with wooden lids hold orchids and flowers, while a hand arranges vibrant blooms on a rustic wooden table.

Now

We are a global company with an ever-growing portfolio of learning furniture and educational toys for the classroom and home.

Globe sketch

Safety

Details like rounded edges, anti-tip feet, pinch-free hinges and secure wall brackets mean that we can guarantee your child’s safety.

White, upward-pointing arrow with a black accent, set against a transparent background for versatile design use.

Quality

By prioritizing quality and longevity, we ensure that our products will last generations and not end up in a landfill.

A minimalist white outline drawing of an illuminated light bulb, featuring clean lines that suggest its glowing.

Innovation

We strive to be trend setters in our industry, incorporating unique designs and materials into our products.
A young child explores a wicker basket at a wooden play table in a bright, Montessori-inspired classroom.

Classroom Furniture

Create authentic and beautiful learning environments where children can engage in meaningful child-led experiences

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Two young children use brushes to carefully examine toy dinosaur fossils as they dig in the sand outdoors.

Educational Toys

Give children the opportunity to make lasting connections to the natural world through imaginative, open-ended play

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Tested, trusted and 100% safe

We pride ourselves on manufacturing products that put children’s safety above all else. To fulfill that mission, we design and test our products to meet or exceed international safety standards.