Rooted in Theory

Our designers collaborate with world-renowned educators, authors, parents and industry experts to create thoughtful products that encourage children to think creatively, problem-solve, and develop their own voices.

Lukas Ritson

Australia-based designer, educator and founder of Wearthy, Lukas Ritson believes that play should be a holistic experience. His innovative playground designs emphasize sustainable, quality materials, as they create a healthy stage for limitless learning opportunities.

Sami Krasny, M. Ed.

Sami Krasny, M. Ed. is the creator and educator behind @everydaywitheandj on Instagram and everydaywitheandj.com. She's a progressive homeschool mom and block play expert with over 15 years of experience facilitating and supporting block play in homes and classrooms.

Kirti (Team Member ) sitting at a table with a book and pen, wearing a red scarf in an indoor setting.

Kirti Rathore

Kirti Rathore, Director of Environmental Design at Guidecraft, leads the visioning and creation of playroom environments that nurture children's individuality and potential. She draws from frameworks such as Howard Gardner's Theory of Multiple Intelligences and sees children as unique beings whose environments should reflect and support their authentic selves.

Sandra Duncan, EdD

With almost 50 years in the early care and education field, Dr. Sandra Duncan has extensive experiences in publishing curricula and teacher resources, playing with young children, training early childhood professionals, teaching at the university level, designing professional development programs, and working with parents.

Tom Bedard, M. Ed.

Tom Bedard, M.Ed. has worked in the field of early childhood education for over 40 years. His particular interest has been to promote and analyze exploration in the area of the classroom devoted to sensory play to better understand children’s curiosity and competence in all areas of development and to imagine new possibilities for dynamic play and learning.

Laura Wilhelm, EdD

Dr. Wilhelm is an international presenter and author known for her joyful, research-rich approach to illuminating children's thinking and teacher's reflection. She brings over 40 years of experience as an early childhood educator and professor to her work.

Two children playing with a wooden play kitchen outdoors.

We Believe in Lifelong Learning

At Guidecraft, our experts inspire children to explore, create, and grow every day. We believe learning is not confined to a classroom—it’s a journey shaped by curiosity, imagination, and hands-on discovery.

Two women in a casual setting, one holding a pen and looking at something, with a blackboard and office items in the background.

Collaboration is the Key to Growth

Our team of educators, designers, and innovators work together to create meaningful learning experiences. By blending creativity with expertise, we bring ideas to life that nurture young minds and empower future generations.