Guidecraft Educational Toys + Early Childhood Environments

Guidecraft designs holistic learning environments including furniture, toys and resources for infant, toddler and preschool settings. The University Furniture Collection is part of the international Guidecraft family of brands and supplies top quality early learning furniture to partners all over the world.

1966

Then

In 1966, Guidecraft’s founder Fred Fein started making wooden toys for children out of his workshop in New York, turning his woodworking hobby into a business.

2025

Now

We are a global company with an ever-growing portfolio of learning furniture and educational toys for the classroom and home.

Safety

Details like rounded edges, anti-tip feet, pinch-free hinges and secure wall brackets mean that we can guarantee your child’s safety.

Quality

By prioritizing quality and longevity, we ensure that our products will last generations and not end up in a landfill.

Innovation

We strive to be trend setters in our industry, incorporating unique designs and materials into our products.

Classroom Furniture

Create authentic and beautiful learning environments where children can engage in meaningful child-led experiences

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Educational Toys

Give children the opportunity to make lasting connections to the natural world through imaginative, open-ended play

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Kitchen Helpers

Foster confidence and independence in young children with our safe and sturdy Kitchen Helper toddler towers

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Tested, trusted and 100% safe

We pride ourselves on manufacturing products that put children’s safety above all else. To fulfill that mission, we design and test our products to meet or exceed international safety standards.

Preschool is an extension of the home, and a launchpad into primary school and the world at large. While every area in a classroom is important, our heart and history are rooted in block play and dramatic play – the critical spaces where children construct their world and challenge assumptions about their roles in society. Discover Guidecraft and explore how our thoughtfully designed products help promote and support holistic learning models that strengthen the bonds between children and families while fostering independence, curiosity and self-determination.