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Guidecraft’s PowerClix® Magnetic Toy System Wins Top 2015 Oppenheim and Parents’ Choice Awards

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Guidecraft is delighted to announce that its magnetic building toy system, PowerClix®, has earned top 2015 toy awards from two distinguished toy review organizations.

PowerClix® has won:

The Parents’ Choice Gold Award, their highest award, is given to the highest quality, most appealing products in their genre. Criteria for judgments include the highest production standards, universal human values and a unique, individual quality that pushes the product a notch above others.
Oppenheim Toy Portfolio has given its prestigious Platinum and Snap Awards to the entire PowerClix® system, including Solids, Frames and the new Organics. The Platinum Award is given to toys that represent the most innovative, most engaging new toys of 2015. The SNAP or Special Needs Adaptable Product Award is given to 2015 toys that can be used by or easily adapted for children with special needs.

Here is what the toy experts say about PowerClix®:

Parents’ Choice Review of PowerClix® Organics:  Guidecraft’s PowerClix® Organics 74-piece magnetic building toy puts straight lines to shame. The exquisitely translucent colorful pieces are tempting to look at and irresistible to touch. In short, “Resistance is futile.” The magnetic shapes exude a kinetic quality, adding life and energy to the structure, creature, or organism young builders create. There are large shapes the size of a small saucer and others that are three inch arcs, offering design opportunities and complexities that make for fascinating play. The click of the pieces is satisfying, the connection sure footed. A remarkable gift for builders, sculptors, scientists, art lovers and their families.

Oppenheim Review of PowerClix® Organics:  Colorful translucent plastics in interesting new magnetic shapes give kids a new range of possibilities for creating some amazing constructions with 74-pieces in eight different shapes. There are instructions for reproducing some 3-D constructions and following those pictorial instructions will challenge kids to stay with a task and use visual clues as they hone their eye hand skills. But it’s not just about reproducing a model. These pieces allow for discovery and open-ended creations. This is one of those STEM toys that gives children hands on experience with symmetry and spatial concepts and will be interesting to both girls and boys.

Oppenheim Review of PowerClix® Solids:  A 70-piece set of translucent magnified pieces in geometric shapes. These handsome pieces are an invitation for kids to explore creating new shapes and forms. It’s a more open-ended kind of building material that can be used to make abstract designs rather than heavily representational art. Kids are likely to reproduce what they see on the back of the box or in the creativity guide, but hopefully, before long they will try inventions of their own and learn about symmetry and balance in a hands-on unique way. This set, unlike others in the collection is designed for the younger players and all magnets are embedded inside the plastic for safety. 3 & up.

PowerClix® has been so well received in both the consumer and educational markets, that we have some exciting plans for new PowerClix® products in 2016!

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Guidecraft’s New IO Blocks® Wins Multiple Industry Awards

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October 19, 2015 – Guidecraft is very pleased to announce that its new and unique IO Blocks® construction toy has earned recognition from several distinguished toy award and review teams this fall. IO Blocks® has won The Tillywig Brain Child Award, The National Parenting Center’s Seal of Approval, and the Parents’ Choice Silver Award!

• The Tillywig Brain Child Award which is given exciting products that energize the mind while seamlessly blending fun and learning.
• The National Parenting Center’s Seal of Approval which identifies the finest products and services being marketed to the parent/child audience.
• Parents’ Choice Silver Award which is given to excellent products that are designed to entertain and help children develop universally ethical attitudes, and rigorous standards and skills.

Here is what the toy experts say about IO Blocks®:

Tillywig Team Review of IO Blocks®: “IO Blocks® 114 Piece Set is a physical construction toy with a free companion app that presents a variety of models to build (Animals, Vehicles, Robots, and Structures). The physical components, which consist of 12 distinct plastic shapes in 6 different colors, fit snugly and securely together, making for wide-ranging, almost infinite possibilities. That versatility stimulates creativity and open-ended play. IO Blocks® unique appearance and vivid colors have an almost pixelated feel, as if bits and bytes had somehow sprung to life, a factor that lends a distinctive appeal to anything constructed from them. Working with the app’s interactive building guide makes the construction process more puzzle-like, stimulating a variety of conscious and unconscious thought processes. Utilizing the onscreen animated visuals both requires and hones a strong sense of space and depth perception, as well as visual acuity and logic.”

TNPC Fall Report on Winner IO Blocks®: “This IO Blocks® set is a terrific first building toy and according to several testers is an alternative to a more well-known building block brand. These blocks come in great colors that are not derived from your standard palette. The unique shapes are easy and comfortable to grip and don’t have sharp edges or pointy corners that have hobbled many a parent who has stepped on one in the middle of the night. The pieces fit together very easily and actually stay together. This allows children the freedom to think outside their usual “building box” and expand their creativity. Many parents told us that their children didn’t experience the frustrations that occur with other blocks that don’t stay together if they aren’t correctly aligned. A major difference you will notice immediately is that these blocks do not have small peg fittings, instead they use a tongue and groove style that is large enough for a young child to manipulate easily. Parents were very impressed by the quality of the blocks which are durable and hollow, making them lightweight and safer.”

Parents’ Choice Review of Seal Winner IO Blocks®: “The 114 puzzle-like pieces have 12 unique interlocking shapes in appealing and gender-neutral modern colors of red, green, blue, tan, black, and white. The plastic forms are well constructed and sized, have a satisfying feel when snapped together, and incorporate both straight edge and curved elements. Unencumbered by theme or instruction, our young testers made animals, buildings, cars and trucks, and some things we didn’t recognize. For those builders who want to explore Augmented Reality, there’s a free compatible app available on Google Play and the Apple App Store. While our testers were intrigued, they preferred the reality of their own making.”


We are very proud of IO Blocks® and all of the awards they bring home! Look for extensions and variations of our successful IO Blocks® system to be unveiled next year at Toy Fair 2016!

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